Welcome to my once a month income report for bloggers and freelancers. If you’re new here and want to catch up on my progress, feel free to browse my previous income reports here. If you’re looking for help on how to start your blog, or how to increase your web traffic, check out my resources page!
Hey all! I’m back again with August’s income report for freelancers and food bloggers, and I have to say this past month was BUSAYYYYYY! (by the way, if you’re here just for the food, I’ve got you covered with other recipes here.) Now that the fall traffic is picking back up again, I’m going to be even busier. Crazy, but that’s how I likes it! 😉
If you’re unfamiliar with my income reports, I decided to start writing them because I was inspired by the ones written on some of my favourite blogs, including Pinch of Yum, The Endless Meal, Platings and Pairings and Jessica Gavin.
Since I started my income reports back in March 2016 (Here’s one, two, three, four and five), I have discovered that each month tends to circle around a certain theme of what I’m learning as a budding media professional, so I’m changing the titles of these posts up slightly to reflect each topic of discussion.
In March I discussed transitioning from living on my own to moving back in with my parents in order to start my food blog and photography work as a business. That theme touched on the compromises and realities of blogging as a career. In April, I discussed the investment I’d made in my blog, while in May I talked taxes as a freelancer. Meanwhile, June focused on the summer traffic slump and tricky social media algorithms, while July touched on the importance of networking, diversifying my income and analyzing where direct traffic comes from.
Based on some feedback I received last month, I’ve decided that this month I’ll be focusing on developing and maintaining relationships both with other bloggers in the field and with brands/potential clients.
But first, let’s talk money.
Here’s a breakdown of my income from this month:
- $100 from advertising (Google Adsense, Gourmet Ads, Chicory and AOL Ads combined)
- $1359 sponsored blog posts
- $450 freelance recipe development, writing and photography work
Typically, about a third of my sponsored posts for the month usually come from blogger networks such as Food Bloggers of Canada and Social Fabric, but this month I had no luck and only received sponsored post opportunities from brands who contacted me directly through my blog’s email. One of these sponsored posts is a recurring monthly fee for my involvement in a 6-month brand ambassador program.
I also signed up for a couple other blogger networks like Pollinate Media, Activate by Bloglovin’ and Tap Influence. I have not received any offers or any way to apply for sponsored work through Tap Influence or Activate yet, but have applied to one Twitter party opportunity that I did not receive for Pollinate Media. I will continue to report back on these networks as time goes on.
In terms of income, it can be really difficult to work as a freelancer/blogger. Your existence basically depends on other people’s willingness to pay you for your work, and pay you market value. It also depends on people being able to find you or you being able to seek out work by cold calling, inquiring, etc.
I have been EXTREMELY lucky in that most of the work I receive is through others reaching out to me, whether it is a PR company that is working on an influencer campaign for one of their brand clients or whether it is the brand or small business reaching out to me directly.
I would say about 50% of the work I receive through people contacting me for campaigns are people or PR companies I have worked with before and have developed a relationship with. This is through people either contacting me directly through my website, or the result of me being on a media contact database called Cision, or from the many mailing lists I have put myself on over the course of my two years of blogging.